Defending Your Product

If you find yourself defending your product against the objections of a prospective customer, you’re probably taking the wrong approach.  It pays to remember that the job of the sales professional is not to sell as many or as much of his product or service as he can, but to assist prospects with finding the…

Neil Armstrong

“Mystery creates wonder, and wonder is the basis of man’s desire to understand.” – Neil Armstrong, the first man on the moon, who took his wonder and his desire to understand and did what was once thought impossible. He passed away today at the age of 82. He lived the dream, and may he rest…

A Pass Thrown to Failure

Without a game plan, even the most talented football team will not be prepared for the expected and unexpected plays of the opposing team.  If we as sales leaders and sales professionals think we can wing it by just going out without a plan, we’re throwing a pass to failure.  Successful sales professionals have a…

Tele-Prospecting: You Gotta Do It

Whether your prospects come from vertical markets, industry contacts, referrals, Internet search engines, trade magazines, or anywhere else, you have to make calls.  Instant messaging and texting haven’t replaced the old fashioned phone call just yet, so clear your throat, energize your voice, and call your prospects.  Sure, it stinks like changing a diaper, but…

The Course of Recognition

Most employees work for more than money; they seek and need recognition.  Effective leaders will recognize their employees, but not for doing nothing or for basic achievements.  Recognition must be earned. As a leader, you need to set the course for recognizing the members of your team who have the best performances. I recommend weekly…

Effective Sales Meetings

Ever wonder why you have weekly sales meetings?  If so, then it’s time for a change. Instead of taking time to review what’s happening and not happening–information that can usually be effectively delivered through email–turn your weekly sales meetings into practice sessions. Teach, practice, train! These should be the focus of your meetings. To be…