Marketing Manager Joke

A software manager, a hardware manager, and a marketing manager are driving to a meeting when a tire blows. They get out of the car and look at the problem. The software manager says, “I can’t do anything about this – it’s a hardware problem.” The hardware manager says, “Maybe if we turned the car…

Asking for the Sale Throughout

If your product or service is right for the prospective customer, then don’t hesitate to ask for the sale.  Really, though, you should be implicitly asking for the sale throughout.  How so?  Because you’re helping the prospect through the process of consideration, i.e., considering whether or not to buy from you.  If you’re acting as…

Be Part of the Decision

The job of the sales professional is to help each prospective customer make the decision about what is best for him or her.  You’re not to leave the choice to them, and you’re not to take the decision out of their hands with some manipulative trick.  You’re there to help the prospect through the process…

Sales Joke: The Unbreakable Comb

A salesman was demonstrating unbreakable combs in a department store. He was impressing the people who stopped by to look by putting the comb through all sorts of torture and stress. Finally to impress even the skeptics in the crowd, he bent the comb completely in half, and it snapped with a loud crack. Without…

Unhelpful Truths

Few things irritate me more than hearing managers spout truisms like “sales is a numbers game” or “this is a people business.”  Well, duh.  Football is a game of yard lines and turf.  Saying so doesn’t tell you anything helpful. Pithy words of wisdom can be beneficial, but too much of what you hear about…