Recently, I met with a client about some less than stellar leadership styles they’ve started to notice within their company. There had been some issues in the past with their leadership’s more, let’s say, overly emotional tendencies. This included short tempers, loud and public admonishments and the general bad behaviors that make the movie Horrible…
Have you ever made a purchase that you came to regret after the initial excitement wore off? Most people have. You spend hard-earned money on a product only to discover that it really doesn’t meet your wants or needs. Sometimes the only one to blame for this fleeting excitement is yourself, but at other times…
When I think of “old school” selling techniques, I’m often reminded of the 1980 movie Used Cars. The comedy features Kurt Russell as a hotshot used car salesman named Rudy Russo. Russo and his crew are getting piece-of-junk cars ready to sell, and they willing try anything to make a buck. Doesn’t this capture how…
If I represent a major developer in an industry, chances are I have a product or service that meets my prospect‘s needs. But that’s not always the case, so what do I do in these situations? If my product or service doesn’t meet the needs of my prospect, I don‘t sell it! I give a…
If you find yourself defending your product against the objections of a prospective customer, you’re probably taking the wrong approach. It pays to remember that the job of the sales professional is not to sell as many or as much of his product or service as he can, but to assist prospects with finding the…
Gimmicks used to sell what you know is a poor fit for your prospect only reinforces the idea that sales people (e.g., you) are untrustworthy and not to be liked or influential. Don’t do it.
Writing at Forbes, Mark Evans has advice for startups that would also serve sales professionals: In many ways, social media becomes dangerous because it can be distracting and time-consuming. There is so much belief that social media can generate major benefits that it’s all many startups embrace in terms of marketing. Sites like Facebook and…